Thursday, March 31, 2022

Target audience

 Our film is a psychological thriller, with a sub-genre of romance. Due to this, we have been having a little trouble coming up with the specifics for the target audience. However, because it's a psychological thriller we can come up with an age range, given that some of the images shown are graphic and inappropriate for kids. For this, we have the age range is between 25-and 40.  

Overall thrillers include suspenseful scenes that could be scary for a younger audience. Specifically, psychological genres would incorporate elements from themes such as crime morality, mental illness, substance abuse, dissolving from the sense of reality, and even multiple realities. 

While researching I found a demographics chart from the British Film Institute, which shows which different age and gender groups and the genre they prefer watching. According to the chart, 36% of males under the age of 35 watch thrillers suspense compared watch to 57% of males above 35 who said the same. With females, 45% of women under 35 watch thrillers suspense thrillers while 60% of women over the age of 35 watch thrillers. 


This data tells me that both genders enjoy watching suspense thrillers, leading us to have to target the movie to a more general audience in the gender department, though we believe because of the romance we also add through the storyline more women would be attracted to our film, we can't rely on a sub-genre for our target audience. 

I want to research a bit more before doing my CCR to have 100% accurate information to present. 




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