Virtual Marketing

 Social Media  

For the social media aspect of the projects, I decided to do so research, and look at how other projects with similar characteristics to ours promote/market their movie in social media apps. I looked at films with a similar target audience, shows with similar themes, etc.  I focused on Tik Tok and Instagram was given they are the most used by our TA. 

Not Okay Movie  

- Similar TA 

Something that I noted as I first looked at their Instagram is that they have a very simple bio and a hyperlink to the movie's trailer. We want to do something similar as keeping the bio straight to the point and adding a hyperlink most likely for a website or the short film (when it's done). I feel like this way it gives the audience an easier way to find the Film.  Also, they have story highlights labeled accordingly, which is a fun and easy way to show your audience past events, pictures, etc., which well definitely want to try to do.  

The Instagram of "Not Okay" is composed of video posts that try to connect the audience with the characters/ actors. Many interview clips or BTS clips are seen throughout their Instagram. This allows audiences to see the actor's personalities and see them on a more personal level, making them more likely to watch the movie. We will try to do something similar by including BTS clips on our Instagram as well as videos in which the actors are being asked questions, playing games or etc.   

A few posts that caught my eye on this Instagram are the poster-type posts that include a small quote describing the movie. These posts are made to match the whole movie's aesthetic by including whites, blues, and red colors. It purposefully tells the audience how this is a good movie by adding quotes from an outside perspective. Additionally, They have this posts that its every character's drink order which I thought was a really clever way to connect the audience with the characters in the movie. I want to do a similar post too but with gymnastics versions. Maybe will do posts showing the character's favorite moves or their bags.  

 

As for their Tik Tok, "Not Okay" focuses to expose their star actors on this platform, like Dylan O'Brien and Zoey Deutch. This way videos are more likely to go viral, given there's a famous person in them. Furthermore, Tik Tok allows audiences to connect more to actors as they are able to reply to comments left in videos by fans and make videos answering them. This gives the audience closer proximity to their favorite celebrities. Lastly, they show their actors playing with various filters or doing trends, which makes the actors feel like "normal people" as they are doing things a regular tik toker does too. All these videos, help the audience to connect with the characters/ actors which will push them more into watching the movie. We want to have a similar situation with our tik Tok a way audiences can connect with the character. As well we can reuse posts on our Instagram and Tik Tok which "Not Okay" does. 

A League of their own

- about sports 

The Instagram for League of Their Own focuses on the sport factor for their Instagram. Something in their bio that I noted is their use of Hashtags which help the Film to become more popular and appear on people's search pages. This exposes the movie more, giving them more viewers. We will definitely add some hashtags to our bio definitely like one of the film's titles, or #gymnastics. 

  

The post I first noted on their Instagram is their pinned post about where to find the show.  They have this post pinned(meaning it stays at the top regardless) to allow easy access to know where to find the show. I want to do a similar post for our short film,  a post with either a streaming app or a film festival location, basically, a place where it will first be shown. 

 

Their posts mainly consist of pictures and videos of scenes or BTS of the show. It could be either funny clips of the production or photos that show a beloved character. We want to mainly include videos and posts like this as they are easy to capture as we can film stunts and routines of the actor in the gym. Also, this way the audience can learn more about the film if they get small snippets of it and would like to see it. 

The summer I turned Pretty  

- Similar TA  

The TV show "The Summer I Turned Pretty" has had an active Tik Tok presence since there release in summer of 2022. This could be because most of their actors are in Gen Z so it's easier to promote and market the movie on a platform with mostly Gen Z. Something that I noted right away is how the Tik Tok page doesn't say where to find the production. It instead is promoting the book that the movie is based on. Their content is made up of many interviews of the actors done on set or at events. These quick interviews show the audience the actor's likes and dislikes, allowing the audience to connect more. Additionally to this, whenever they have the whole crew they participate in various trends like "fit check" which shows each person's unique style. We will probably use some of the similar things the Show did, like keeping the Tik Tok page as a place audiences can connect with their favorite characters.